Built in Australia.Proven over 25 years.
Since 1999, 365 Health Australia has been helping Australians stay healthy, active and moving.
As a proudly family-owned, 100% Australian-owned and operated company, we have spent more than 25 years developing trusted pain-relief, performance and recovery products for healthcare professionals, elite sporting organisations, athletes and everyday consumers.
Our journey began with Pain Away—our first major brand and one that grew to become a recognised Australian household name. Its products supported millions of consumers across Australia and were distributed to more than 100 countries worldwide.
During this time, we also built extensive experience within elite Australian sport. For more than 25 years, we have worked across AFL, NRL, netball and rugby union sporting codes from grass roots to elite professionals, while supporting more than 5,000 athletes throughout Australia and internationally.
A new era begins
In 2024/25, we sold the Pain Away brand to an ASX-listed company.
We are proud of what Pain Away became, but the sale represented an evolution—not an ending.
was sold.
founders / family / original team
The knowledge, experience, determination, product-development expertise, and relentless drive of 365 Health Australia remain firmly within our company.
- We created the original brands.
- We developed the original products.
- We built the relationships.
- We earned the trust.
Now, we are using everything we have learned over more than two decades to create something even stronger.
We have moved beyond our first generation
Pain Away was where our journey began. PAIN BLASTER and ATHELITE represent where we are going.
We have not simply recreated our earlier products. We have superseded them.
Our newest formulations, technologies and recovery systems have been developed to outperform the standards established by our first-generation brands. We are investing heavily in advanced formulations, patented technologies and innovative new products designed to take pain relief, physical performance, and recovery to the next level.
Introduced in 2012, PAIN BLASTER and ATHELITE were created with a clear purpose - to engineer a new generation of high-performance products capable of supporting both elite athletes and everyday Australians.
Today, these brands bring together more than 25 years of experience across -
- High Potency Joint and Muscle pain relief
- Sports performance and preparation
- Injury management and rehabilitation support
- Muscle performance & recovery
- Compression technology
- Topical creams, gels, and sprays
- Therapeutic heat products
- Performance and recovery equipment
Australian manufacturing / lab / production line
More than 90% of our products are formulated and manufactured in Australia, by Australians, for Australians.
Our original goal was to develop a premium topical product combining high-potency, naturally derived active ingredients with pharmaceutical-grade product development. It needed to be effective, easy to apply, fast absorbing, non-greasy and pleasant to use. Most importantly, it needed to become a dependable pain-management solution that Australians could trust.
That purpose has now grown far beyond a single product.
Our goal is to make PAIN BLASTER and ATHELITE essential names in pain relief, performance, and recovery, trusted in medical and sporting environments and relied upon in households across Australia.
Whether someone is competing at the highest level, recovering from training, managing the physical demands of their profession, or simply trying to move through everyday life with greater comfort, our mission remains the same -
The future is Pain Blaster & Athelite
We respect our history, but we are not standing still.
We are building upon more than 25 years of knowledge and real-world experience to deliver stronger formulations, smarter technologies, and more advanced recovery solutions.
PAIN BLASTER and ATHELITE are positioned to become leading forces in Australian joint and muscle health, pain relief, performance, and recovery.
- We are proudly Australian.
- We are independently driven and owned.
- We are experienced, proven and determined.
- And we are only getting started.